THE PURE IMPROVEMENT BLOG
Thoughts on business, nature, values and life
Two posts a week. Every Monday and every Thursday. Because good thinking deserves regular space — and so do you.
The Season of the Soul : Growing Your Business and Life From the Inside Out
On the autumn equinox, I'm reflecting on healing, awakening, and the difference between businesses driven from the outside in versus the soul outward. Because purpose and profit were never meant to be in tension, one just has to lead the other.
What is SEDEX and do you need it? A plain English guide for ethical product businesses
A buyer just asked if you're SEDEX registered. Here's exactly what that means, what a SMETA audit actually involves, and how to prepare as a small ethical product business, without losing your values or your mind.
I Bought a Tent and It Changed Everything — What Stillness Taught Me About Purpose
In my early forties everything fell apart. What came next changed everything I thought I knew about business, purpose and myself